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    Blog

  • Byadm_newboomerang_digital
  • InMarketing
  • PostedMarch 25, 2020

A Beginner’s Guide to Social Media Advertising

You may have noticed, organic (meaning unaided by advertising) reach of your Facebook posts has slipped. Significantly. This is why a lot of marketers like yourself are dabbling into social media paid advertising. The statistics are promising. On Facebook, desktop ads have 8.1X higher click through rates; while mobile ads have 9.1X... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedJanuary 30, 2020

5 Branding and Packaging Trends for 2020

With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted. Successful brands in 2020 will be those that find creative ways to express their over-arching brand attributes—delivering clear,... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedJanuary 22, 2020

5 Ways Marketing will Change in 2020

With a new year (and decade!), we can all expect to see new marketing trends on the rise and being crucial to companies and brands’ success. As a marketing professional, and one that loves to dive headfirst into all the content around marketing possible, I’ve deciphered what the 5 biggest... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedJanuary 15, 2020

3 Tips for Successful Reputation Management

Reputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public relations effort, with the growth of the Internet and Social Media, search results are now part of a reputation management strategy. Additionally, Online Reputation Management (ORM) focuses on monitoring and managing online... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedJanuary 3, 2020

How to Make Text Message Marketing Worth It

Text message marketing. Is it just another marketing tool or is it more? We already have so many marketing tools at our disposal; why do we need or want another? Well the truth of the matter is that marketing is not clear cut. There is always room for growth. There... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedDecember 30, 2019

3 Major Marketing Trends for 2020

As we enter 2020, many businesses are looking at their budgets. Marketing is always an important consideration but it can be difficult to determine where to focus. One constant: marketing is ever-changing. Knowing that most of us have finite marketing dollars, let’s break down a few trends that are likely... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedDecember 20, 2019

The Best Digital Marketing Stats We’ve Seen This Week

It’s your final stats roundup of 2019, and we’re sending you off with a bang. Read on for news about resale shopping, seasonal advertising, influencer activity, and lots more. And check out the Internet Statistics Database as always. 61% of Gen Z consumers in the US plan to gift a resale product... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedDecember 12, 2019

How to Write a Marketing Plan for 2020

The new year is just around the corner, and for marketers, that means one thing — it’s time to make a plan. Your business needs a marketing plan because, without a defined strategy, your marketing efforts aren’t going to accomplish much. The process of creating a marketing plan helps you... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedDecember 4, 2019

7 Best Online Marketing Strategies for the 2019 Holiday Season

Once again, the holiday season is upon us. Time to ready your arsenal of online marketing strategies to make the most of this emotionally-charged time of year. In this article, we'll talk about the best plans you can include in your marketing tool kit that you can take advantage of... read more →
  • ByYourWay Digital
  • InMarketing
  • PostedNovember 21, 2019

Instagram ‘Likes’: What Will Their Removal Mean for the Platform and Influencer Marketing?

As Instagram reveals that they are taking the removal of ‘likes’ global, the influencer marketing industry is left wondering what that will mean for the photo-sharing platform. While many agencies, creators and brands are in a state of panic - assuming that this could be the end of the creator... read more →
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