3 Tips for Successful Reputation Management

Reputation Management is the “influencing and controlling of an individual’s or group’s reputation.” Originally more of a public relations effort, with the growth of the Internet and Social Media, search results are now part of a reputation management strategy. Additionally, Online Reputation Management (ORM) focuses on monitoring and managing online... read more →

3 Major Marketing Trends for 2020

As we enter 2020, many businesses are looking at their budgets. Marketing is always an important consideration but it can be difficult to determine where to focus. One constant: marketing is ever-changing. Knowing that most of us have finite marketing dollars, let’s break down a few trends that are likely... read more →

3 Ways to Foster Creativity in Digital Marketing

Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns, and overall enterprise value, according to Entrepreneur. Marketing departments are increasingly shifting their focus — and investment — to high-tech tools such as data, analytics and... read more →